Privacy policy Sales Colors B.V.

This policy was last updated on: 20.04.2022 and supersedes previous versions as of this date.

We are aware that you place your trust in us. We therefore see it as our responsibility to protect your privacy. On this page we will let you know what data we collect when you use our website, survey or web app, why we collect this data and how we use it to improve your user experience.

This privacy policy applies to the services of Sales Colors B.V. You should be aware that Sales Colors B.V. is not responsible for the privacy policies of other sites and sources. By using our website, survey or web app or by registering for one of our services, you indicate that you accept the privacy policy.

Sales Colors B.V. respects the privacy of all users of its site and ensures that the personal information you provide is treated confidentially.


Use of our services:

When you sign up for one of our services, we ask you to provide personal information. This data is used to be able to perform the service. The service performed involves an analysis approved by you of your sales behavior, the sales processes within the organization you have in mind and/or the commercial culture of the organization you have in mind, or other services. The data is collected, among other things, by completing questionnaires. The data is displayed in a dashboard which you can view by using the e-mail address specified by you, your employer or a client and a password chosen by you. This password is only stored on your local device and is therefore not accessible to third parties. The information you provide will be stored on our own secure servers of Sales Colors B.V. or those of a third party, which are located in the Netherlands. We will not combine this information with other personal information we have or with information from third parties unless we have obtained your consent.


When you send e-mail or other messages to us, we may keep those messages. Sometimes we ask you for your personal information that is relevant to the situation in question. This makes it possible to process your questions and answer your requests. The data is stored on secure servers of Sales Colors B.V. or that of a third party. We will not combine this information with any other personal information we have.


We collect data for research in order to gain a better understanding of our customers, so that we can tailor our services accordingly. This website uses “cookies” (small text files placed on your computer) to help the website analyze how users use the site. The information generated by the cookie about your use of the website can be transferred to Sales Colors B.V.’s own secure servers. or that of a third party. We use this information to keep track of how you use the website, application and dashboard and to prepare reports on website activity


Our Website may contain links to other websites. We are not responsible for the content or privacy protection of these websites. We therefore advise you to always read the privacy policy of the relevant website.


We do not collect or use information for purposes other than those described in this privacy policy unless we have obtained your consent in advance.

Third parties

The analysis possibly prepared by us or third parties on the basis of your survey as well as the underlying data can be shared with your trainer and his organization for training and education purposes of you and your team. The analysis of you and your team can also be shared with the client and the third parties designated by them, such as the manager and the team of the participant and the like. The client must make agreements about this in advance with the participant. This will only be used for the purpose of the relevant application and will therefore not be distributed.

Retention period

The data will not be kept longer than is necessary for the purpose for which it was collected.

General data

Sales Colors B.V. has the right to use your data, completely stripped of any personalization, for reports, benchmark data or other data operations.


This privacy policy is tailored to the use of and the options on this website and the associated surveys and web app. Any adjustments and/or changes to this site or the surveys and/or web app may lead to changes to this privacy statement. It is therefore advisable to regularly consult the current privacy statements and/or the current policy in this regard.

Choices for personal data

We offer all visitors and users of our services, including the surveys and the web app, the opportunity to view, change or delete all personal information that has been provided to us at any time.

Adjust/unsubscribe communication

If you would like to amend your details or have yourself removed from our files, please contact us at, which requests will be met, if possible, within 2 weeks.

Turn off cookies

Most browsers are set to accept cookies by default, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features and services, on our and other websites, may not function properly if cookies are disabled in your browser.


The information we collect from you is personal. You therefore have the following rights:

  • You may ask us to inspect your data;
  • You may ask us to correct, restrict or delete your data. In the event of fraud, payment default or other unlawful acts, we may keep some of your information in a register or on a blacklist;
  • You may ask us for a copy of your data. We can also pass on this copy – at your request – to another party, so that you no longer have to do this yourself;
  • You can object to the processing of your data;
  • You can submit a complaint to the Dutch Data Protection Authority if you believe that we are processing your data unlawfully;
  • You may withdraw your consent to process your data at any time. From the moment you withdraw your consent, we are no longer allowed to process your data.

Sales Colors will respond to your questions or requests within the technical and operational limits as quickly as possible, but in any case within 2 weeks.


We regularly check whether we comply with this privacy policy. If you have any questions about this privacy policy, please contact us: Sales Colors B.V.;

Download our ‘data protection protocol’ here.