Focus on sales and maximise your revenue
Sales Colors indicates how culture, processes and behaviour strengthen each other through a sales analysis.
Sales Colors aligns these three elements and uses this as fundament to maximise revenue.
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Sales Behaviour
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Sales Process
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Commercial Culture
Introducing: The Sales Colors
Sales Colors separates four sales colors. Every color stands for a specific style of sales. The total Sales Colors sales analysis indicates what can be done to maximise results at one glance.
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The Hunter
Entrepreneurial focus. The “orange sales representative” spots opportunities for sales everywhere. An ambitious and creative entrepreneur that excellently presents himself. Sales processes that indicate opportunities within the market support “the hunter” in its success.
Strength: Being an entrepreneurial sales representative is the main strength of the Hunter. Scoring and success is what drives a Hunter. This sales representative wants to be taken seriously and takes on every challenge.
Pitfall: Opportunism is the main pitfall of the Hunter. The orange sales representative is easily distracted and insufficiently gets to real revenue and profit.
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The Businessfriend
Relational focus. The “green sales representative” prioritises clients at all times. The high level of customer engagement results in an effective way of building long-term customer relationships. An outstanding team player with significant self- knowledge. Sales processes that strengthen the relationship with customers, colleagues and the market increase the effectiveness of “the Businessfriend”.
Strength: A majority of green results in strong relationships. The businessfriend is a pleasant partner in conversations with whom it is easy to collaborate. Optimising customer experience is the ultimate goal. Within the organization, this sales representative is the friend of the sales team.
Pitfall: The pitfall for the connector is the need for appreciation. Getting emotionally too involved with customers can harm the businessfriend’s effectivity.
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The Expert
Product specialist with an analytical focus. The “blue sales representative” possesses extensive knowledge of the market, takes responsibility in the work and is a great organizer. Sales processes that deliver factual information regarding positioning, ability to distinguish, competition or market support the “expert”.
Strength: The main strength of a “blue sales representative” is its ability to organize. Strong working structures, analyses and clear agreements. The expert is trustworthy and always finishes the tasks at hand.
Pitfall: A “blue sales representative” is inflexible. The task at hand has to be done the way the expert is used to. In combination with a customer, there is a chance that the expert explains too much rather than truly listen to the customer’s desires.
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The Closer
Target focused sales style. The “red sales representative” possesses closing power. This sales representative works with a target- driven sales plan and likes to take initiative. Processes that influence the market with set analyses, targets and deliverables help the “red sales representative” in its action-oriented sales method.
Strength: Pro- activeness is the main strength of the Closer. The closer prefers to be in charge, is vigorous and maintains focus. The “red sales representative always asks for the deal and is hence experienced as direct. The closer takes clashes with others for granted.
Pitfall: being excessively dominant with customers and colleagues is the pitfall for the Closer. The Closer is seen as authoritarian which makes it hard for others to start the conversation. This can trouble the cooperation.
The approach with four recognisable colors provided me with an integral overview of the entire sales organization for the first time.
Gain insights into which sales behaviour can be developed to improve personal sales results.
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Clearly described individual behaviour
The Businessfriend seeks cooperation and is involved with both customers and colleagues. The orange sales representative adds the ambition to be successful together.
The small circles indicate the behaviour that is insufficiently used. This sales representative does not organize activities based on content and allows room for improvement when it comes to closing the deal. -
Sales analysis of your commercial behaviour
Explore where you commercially excel and in which areas you can develop yourself into an even more complete sales representative.
The sales analysis clarifies which team behaviour needs to be improved in order to enhance sales results.
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Your full sales team in one complete overview
At a glance, it becomes clear that Gudo is more ambitious compared to the team. Besides, he is more focused on cooperation. Gudo can learn something from the team when it comes to structure and pace of work.
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Analysis of the commercial team behaviour
Explore in which areas your team excels and where it can improve its cooperation.